INFORMATION
    My biggest passion is to make abstract things real. Today, my job as a brand strategist is turning intangible ideas into experienceable brand assets and touchpoints. 

Even though my head is stuck on powerpoints, my heart still belongs to design. On this page I try to point out the connections and differences between both practices of the disciplines and explain topics from marketing or corporate management with the mind of a designer. I believe in the new and the strength of the yet unknown.



NODES
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BRAND X STRATEGY X DESIGN 



NOTES ON THE 7Ps OF MARKETING

This is about a marketing notion which is even older than my dad. Suprisingly it is still relevant in todays world (- as is my dad, duh). This text will point out the most important take-aways for designers of this integral part in marketing strategy.

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NOV 2022
LANGUAGE: ENGLISH
SHORT

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WHATS & WHATS NOT A STRATEGY

Havig a short discussion with myself, why I say “strategic” in front of everything, and why I need to stop that asap. This leads to explaining what strategy is, and also what it means to me (which explains again why I say “strategic” in fron of everything).

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NOV 2022
LANGUAGE: GERMAN
MEDIUM

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PORTERS 5 FORCES

Sounds fun, but it quiet boring, nevertheless important to be part of the marketing people circle. Do not expect a text about avengers, even though I tried to make it as exciting as possible.

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NOV 2022
LANGUAGE: GERMAN
MEDIUM

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THE OLLIE OF DESIGN - CONCEPTs

Important text. Tried to bring to paper what makes a good concept and which tricks can be used to get to those magic moments with your audience, which are part of every good mad men episode. Your thoughts on this are welcome, still not completely done with editing it.

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NOV 2022
LANGUAGE: ENGLISH
LONG

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APATION AND TRANSFERS #HEADGAMES

Essential part of fast ideation, but also helpful in creating strategies and concepts. 

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DEC 2022
LANGUAGE: GERMAN
SHORT

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MUSEUM X BRANDS

A massive topic, first glimpses on which contents are playing into my exploration of it. What happens when products become exhibitionpieces, why society things we should put them there anyway and the beauty of literally building up the heritage element in brand strategies.

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DEC 2022
LANGUAGE: GERMAN
LONG

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ON SOCIETY-CENTERED DESIGN


‘Society-centered Design’ sounds great, but what do we really bring to the table in solving today’s societal issues and – sorry for asking – but how do we do it? This article wants to shine light on the question, what aspects, if any, of design can positively contribute to global challenges.

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AUG 2022
LANGUAGE: ENGLISH
LONG

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SWITCHING FROM DESIGN TO STRATEGY

They say when there was no / Such thing as time or place / The wind lived by itself / Whirling in empty space / To fill a hungry hear / Unborn with sighs until / From rubbing wind on wind

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DEC 2022
LANGUAGE: ENGLISH
SHORT

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WHY THIS BLOG

A short introduction about the reason for this page and my work.

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NOV 2022
LANGUAGE: ENGLISH
SHORT

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