My biggest passion is to make abstract things real. Today, my job as a brand strategist is turning intangible ideas into experienceable brand assets and touchpoints.
Even though my head is stuck on powerpoints, my heart still belongs to design. On this page I try to point out the connections and differences between both practices of the disciplines and explain topics from marketing or corporate management with the mind of a designer. I believe in the new and the strength of the yet unknown.